Overview

Australian Tennis Magazine is the tennis magazine for Australia, New Zealand, and the Asia Pacific region. Published since 1976, each monthly edition is available throughout Australia and New Zealand at newsagencies, and via subscription across the entire world. Dedicated subscribers are located in 76 countries. Special editions with a separate cover date are shipped directly to newstands in the USA and Asia Pacific each month. A mandarin language edition is published in China.

The magazine provides an appealing mix of international tennis news, instructional tips and analysis, off-court glamour pictures, action posters, comprehensive feature stories plus the full draw/results on the four Grand Slam events.

Australian Tennis Magazine is published by Nicholson Media Group, an independent magazine publishing house, located in Melbourne Victoria. The catch cry of the magazine for many years has been “Play it. Read it. Love it!”

The intention of Australian Tennis Magazine has always been to create the world’s best tennis magazine. To provide interest and fun for all tennis fans and to promote Australian tennis.

30 Year Anniversary

The celebrations in 2005 and 2006 for the 30th year publishing anniversary include a series of special feature stories in the magazine, reviewing the highlights of the past 30 years in world tennis. Back issues are available for those who missed these collector’s editions.

Consulting Editor, Alan Trengove was the founding editor in 1976 and he continues his involvement with the magazine today. His monthly column, Court Talk is regarded as Australia’s longest running continuous sports commentary column.

Over 30 years of world tennis history is reflected in the pages of Australian Tennis Magazine and early editions are highly sought after by collectors. The most popular covers include images of John Newcombe, Pat Cash and Pat Rafter, and international favourites, Stefan Edberg, Steffi Graf, Anna Kournikova and current stars, Maria Sharapova, Lleyton Hewitt, and Roger Federer.

Awards

Australian Tennis Magazine is one of Australia’s most highly awarded specialist magazine titles. Awards include the following:

2002 ABSP Bell Awards: Winner, Australia’s Best Specialist Magazine, also twice a finalist in this category.
2004 Australian Sports Commission, Journalistic Excellence in Community Sport Media for “Grassroots” featured section edited by Vivienne Christie and Steven Nicholson (pictured below).

2004 Victorian State Training Award for Best Small Business Training Company. Awarded $10,000 prizemoney etc and represented the State of Victoria in the Prime Minister’s Small Business Awards 2004.
Nominated in the Victorian State Export Awards 2004 in the small business category.
2000 Australian Sports Medal for lifetime contribution to the tennis industry, awarded to director, Glenn Nicholson.
Founding Editor, and current consulting editor, Alan Trengove, is an associate member of the Australian Sports Hall of Fame and the International Tennis Hall of Fame. He has won numerous other acknowledgements including the Tennis Australia Lifetime Achievement Award.
Former editor and current columnist, Rosanne Michie, has also received the Tennis Australia Lifetime Achievement Award.

Alliances

Tennis Australia: Tennis Australia use Australian Tennis Magazine to promote Australian tennis across the country, and also to the Asia Pacific region.

Senasia: international license holders (Chinese mainland and territories). Senasia publish a Mandarin language format of Australian Tennis Magazine each month.

Asian Tennis Federation: International license rights pending.

Tennis Coaches Australia (TCA): The TCA have a longstanding alliance with Australian Tennis Magazine whereby each of their member coaches receives the magazine each month, using it as a communication vehicle and promotion tool.

Australian Fed Cup Foundation: Supports Australian women’s tennis programs including Fed Cup.

Kids Tennis Foundation: Supports disadvantaged children across Australia using tennis a tool to raise self esteem.

Managing Director

Ms Michelle M Michie (Dip T, Grad Dip Ed)

Director of independent publishing house, Nicholson Media Group since 1987. Managing Director since 1995.
Represents Victorian publishers on the national board of the Australian Business and Specialist Publishers (ABSP) peak industry association since 2000.
Appointed member of Victorian State Government’s Small Business Advisory Council in 2005. Special areas of interest include training, export, and equity issues within small enterprises.
Focus on training has resulted in over 60 young people being given their start in publishing and sports administration since 1987.

Special Event Publishing

Nicholson Media Group has produced Australia’s largest, and largest selling, sporting publication, The Australian Open Official Program, for 25 years.

Other special event publications include those for six premier golf events including the Heineken Classic, The Masters and the Open. Other events include the Royal Melbourne Show, Carols by Candlelight and Equitana.

Nicholson Media Group’s award-winning event workforce is renowned for enthusiasm and high energy and for being ambassadors for each event. The company’s team of 200 outstanding event staff were employed at the Melbourne 2006 Commonwealth Games as sellers of the Official Program at all 8 venues and 16 sports. They acted as ambassadors for the city as well as achieving record sales results.