Who is the typical Australian Tennis Magazine reader?
- 53 year-old female
- Lives with husband/partner (no kids at home)
- Household earns $80-100,000
- Professional/retired
- Plays tennis weekly
- 49% purchase a product advertised
in ATM once or twice year (7%, 3+ times a year)
Circulation:
24,000 average monthly
Readership:
76,000
Readership Gender:
55% Female – 45% Male
Readership Age:
Even age spread, with slight trend towards 35+ age groups
Source: Readership Survey – September 09
